Sometimes it’s well-received and sometimes, unfairly criticized.Īs a viewer, most likely none of us will realize how much work was put into creating this one-of-a-kind 10 seconds video. The truth is that, as a content creator, when you think out-of-the-box and do something unique, it is almost impossible to predict what the reaction of the audience is going to be. We expect them to deliver unique jaw-dropping content all the time. Moving past the “everything’s been done” stage is hard, especially for those whose main role is exactly that: to be creative. This is what every brand wants but it is easier said than done. Our goal was clear we wanted to shoot a product commercial that stood out from the rest. With stop motion, making small tweaks after shooting is nearly impossible!Īfter planning all of this, they went to the closest hardware store to buy big cans of paint, plenty of snacks from the supermarket and barely left the studio for more than 5 days. They had to do a test run of each animation first to refine the animation curves and ensure they had a final shot they would like. In addition to the background paint, they also had the challenge of animating the person in the scenes, using an Avenger C-stand, a Manfrotto Magic arm and a Stativi Combo to help them achieve this difficult task. To make the transition from one to the next, they used a Panasonic PT-RZ970BU to project outlines for each frame so they could easily paint it more accurately. Matt and Chase (and a few little helpers here and there) painted the background frame by frame. To support our gear, we chose a 055 tripod to guarantee the maximum of performance and stability.Īs the main camera is moving, we needed a second reference for accuracy, so we attached our Sony A9 to a table in the middle of the room using a Manfrotto Super Clamp. We used for this setup a Canon Mark 6D II and a Manfrotto XPRO 3-Way, perfect for more precise framing and shooting thanks to the friction control and the levelling bubble.
#STOP MOTION PRO ANIMATION PRO#
We set up a 9 metre long Magic Carpet Pro slider with a Genie II Linear. If you want to shoot a stop motion at these dimensions, precision is key.
Finally, mocked up the studio in CAD (3D) to plan their lenses and camera movement to ensure they weren’t painting anything unnecessary.Īnd this is how they broke the news to us: to make this stop motion video they will paint our pristine white studio walls… several times!ĭIRTY HANDS ARE A SIGN OF CREATIVE SUCCESS
#STOP MOTION PRO ANIMATION FULL#
Matt and Chase found creative style references, planned their art animation according to this and wrote a full proposal and costume lists with colour pallets to nail the tone. After brainstorming and once you have set out the right path, stick to that idea and modify it just enough to accommodate the project goals, budget and timing.įor this piece, preparation was key. We are lucky enough to have content creators at Manfrotto that are willing to challenge their skills (and the rest of the marketing team) every time we have to create new content. However, thinking outside of the box can be scary for those that don’t want to risk it all and would rather choose a more traditional approach. After defining the main goal of the production, you need the creativity to kick in.īrainstorming is a great starting point to generate ideas. DEFINE THE CREATIVE DIRECTION AND PLAN YOUR SPACEįor product commercials or any ad campaign, this is probably the most challenging step.
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